Section

Case histories

A case history is a write-up of a piece of work: the situation, the job the work had to do, what was made, and what evidence is offered afterward. These articles are about that form. They do not present invented campaigns, and they do not reprint confidential client results.

• How to write a campaign case history

  A structure used in internal reviews and awards entries, and what to do when a result is missing a baseline.

• How to read a case film

  Questions that keep a short film honest: the problem as stated, the work shown, and the evidence offered.