- Craft
What a creative brief actually contains
The parts of a brief that a writer or art director can use, and the parts that only look complete.
- Craft
A working print production timeline
From a supplied layout to a bound job, and what "print-ready" has to include.
- Craft
How to read a media plan
The usual columns, what a flight is, and how a plan differs from a buy.
- Craft
A short production and media glossary
Bleed, folio, insertion order, make-good, and related terms in ordinary language.
- Case histories
How to write a campaign case history
A structure used in internal reviews and awards entries, and what to do when a result is missing a baseline.
- Case histories
How to read a case film
Questions that keep a short film honest: the problem as stated, the work shown, and the evidence offered.
- Careers
Junior roles in an advertising department
What the work usually is in account service, planning, studio, traffic, copy, and art direction.
- Careers
What a junior portfolio usually has to show
A small set of pieces, a clear note on the brief and your role, and how to label speculative work.
- Careers
Comparing marketing and communications degrees
How the programs tend to differ, and a place to look up current media and communications listings.
